Google Business Profile engineering, citation building, review strategy, local content, map pack domination — owning the search results in your physical service area.
For businesses with locations or local service areas, local search is the most data-dense SEO channel. The local algorithm weighs proximity, relevance, and prominence differently from organic — and optimising for it requires a distinct methodology. Our local search programme covers Google Business Profile engineering (primary/secondary categories, attributes, products, services, Q&A, weekly Google Posts, photo strategy), local citation consistency (NAP accuracy across 60+ directories, data aggregator submissions), review generation infrastructure (automated review request workflows, review response templates, sentiment monitoring), local content architecture (city pages, neighbourhood pages, service-area pages — each targeting geo-modified keyword clusters), local link acquisition (Chamber of Commerce, local press, community sponsorships, business associations), local schema markup (LocalBusiness, OpeningHoursSpecification, GeoCoordinates, AggregateRating), Google Maps ranking factors (reviews, photos, GBP completeness, local link signals), and multi-location management for businesses with 2+ locations. Average results: 310% increase in Google Maps impressions. 52% of clients in Local Pack for primary keywords within 90 days. Timeline: setup 12 days, ongoing monthly. From €119.70.
Full technical crawl. Keyword position audit. Backlink profile analysis. Competitor benchmarking. You receive a 40+ page data report with prioritised opportunities ranked by expected revenue impact.
We build a 6-12 month data-backed strategy: target keywords with difficulty and value scores, content plan with SERP analysis per article, link targets with DR and relevance metrics. Every action has a projected ROI.
Technical fixes ship first (fastest ROI). Then on-site optimisation, content production, and link acquisition run in parallel. Bi-weekly data check-ins. You see measurable position changes within 60 days.
Real-time dashboard: keyword positions, organic traffic, conversions, and revenue attribution. We track 300+ keywords and 80+ technical signals. Monthly strategy review adjusts based on what the data reveals.