Search demand mapping, intent classification, competitor keyword gaps, and content cluster architecture — the analytical foundation that determines every page you build and every word you write.
Keyword intelligence is the research phase that determines the trajectory of your entire SEO programme. Get this wrong, and you will spend months optimising for queries that either cannot be won or do not convert. Get it right, and every page you publish has a clear ranking target and revenue pathway. Our keyword intelligence process includes total addressable search market sizing (how many people search for what you sell, in which terms, with which intent?), search intent classification at query level (informational, navigational, commercial investigation, transactional — because each intent requires different content), competitor keyword matrix (every query your top 10 competitors rank for, mapped against your current positions), keyword difficulty vs commercial value scoring (we prioritise queries where you can realistically win AND where the searcher is likely to buy), content cluster architecture (pillar topics and supporting subtopics designed to build topical authority in Google's eyes), SERP feature opportunity mapping (featured snippets, People Also Ask, Local Pack, image carousels — where are the clickable opportunities beyond position 1?), seasonal and trending keyword intelligence, and cannibalisation detection (existing pages competing against each other). Deliverable: keyword strategy document with content briefs for 25+ priority pages. Average results: 82% of targeted keywords reach page 1 within 6 months. Timeline: 14 working days. From €109.70.
Full technical crawl. Keyword position audit. Backlink profile analysis. Competitor benchmarking. You receive a 40+ page data report with prioritised opportunities ranked by expected revenue impact.
We build a 6-12 month data-backed strategy: target keywords with difficulty and value scores, content plan with SERP analysis per article, link targets with DR and relevance metrics. Every action has a projected ROI.
Technical fixes ship first (fastest ROI). Then on-site optimisation, content production, and link acquisition run in parallel. Bi-weekly data check-ins. You see measurable position changes within 60 days.
Real-time dashboard: keyword positions, organic traffic, conversions, and revenue attribution. We track 300+ keywords and 80+ technical signals. Monthly strategy review adjusts based on what the data reveals.